Quarter four comes up with massive opportunities for eCommerce. With plenty of major shopping holidays coming up, you can do a lot to capitalize on sales. Having said that, BFCM (Black Friday and Cyber Monday) is one the most anticipated weekends for retailers across the world, thanks to its craze among shoppers.
Automizely Marketing has released the BFCM calendar and BFCM checklist to help you stay on top of everything you need to bring in sales this holiday season and beyond. It gives you an in-depth guide with specific dates to pay attention to, along with the sales-driven action plan to keep you on track and have a record-breaking holiday season.
Why do you need a calendar?
The BFCM calendar ensures you never miss a step this holiday season. Here are a few reasons why you should use it to have your best holiday season ever:
- Get an in-depth guide and checklist to keep you on track
- Nurture your leads and convert them into lifelong customers
- Never forget what and when to do with a proper timeline in place
- Give early access to your sale, starting at nearly the beginning of October and running through Cyber Monday
- Have ample time to analyze the performance of your products and focus more on your best performers
With the BFCM Calendar, you can keep track of all the activities that you need to indulge in to help your campaigns gain momentum well in advance and go all guns blazing during the BFCM weekend.
How to use the BFCM calendar
Before initiating your BFCM campaigns, it is crucial to know what is the timeline of BFCM and what actions you should take during BFCM. Here’s a quick overview of the BFCM calendar that helps you take quick actions at the right time:
The calendar helps you take some key actions with our conversion-driven Automizely tools, such as:
- Launch a BFCM announcement page
- Collect leads with engaging popups
- Schedule automated warm-up emails
- Pick your most popular products for the campaign
- Launch BFCM email and SMS campaigns
- Create coupon campaigns
- Upsell and cross-sell your products
- Offer BFCM discounts
- Offer easy and hassle-free returns
- Send review request emails
- Analyze BFCM campaigns performance
Get more out of your Black Friday and Cyber Monday campaigns
It is crucial to stay on top of everything that needs to get done leading up to BFCM, so you can stay laser-focused on what really matters and have your best holiday season ever.
Automizely Marketing offers all solutions you need to crush your holiday sales goals, from email and SMS marketing to popups, product recommendations, and more.
If you are facing any issues or have any queries regarding the BFCM calendar tool, feel free to contact our customer support team via 24/7 live chat.