L'Oreal Paris is the world’s largest cosmetic company, with activities in fields like hair color, skincare, sun protection, hair care, makeup, and perfume. It uses a variety of sales stickers to engage shoppers and boost sales.

📊 Website Metrics

🌍Alexa ranking: #465,52 (lorealparisusa.com)

🇺🇸Country: US

🏗Industry: Personal Care

📆Analysis date: 2019-12-16

🎀 Sales stickers

It adds two types of stickers to the product images. One is “try on” and the other is a trust badge.

It adds trust badges to reduce cart abandonment rates and reassure shoppers about products.

💡Recommended tools:

Automizely- Apply sales stickers to products on your store to stimulate sales conversions.

🔔 Popups

L'Oreal Paris uses several popups on its online store to promote new offers and products.

Subscription Popup

It uses a “Don’t miss out” sticky bar instead of a sign-up. When clicked, a popup requesting shoppers to become a member is pushed.

L'Oreal Paris pushes a popup in the lower-left corner of the page to introduce recommended products to avail special offers.

Also, the product details page opens up as a popup.

🙋‍♂️ Social Proof

L'Oreal Paris understands the impact social proof has on the credibility of a product. Thus, the product details page presents feedback of shoppers on previous purchases.

📌 If you also want to use tools such as sales stickers and social proof on your online store, you can enable Automizely on Shopify.

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