Comparing the 5 Best Email Marketing Platforms

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It can be difficult to find the right email marketing platform. There are many different solutions out there, and they all offer different features. So determining which platform is best for your needs is a tough task.

In this blog post, we will compare five of the best email marketing platforms available. We will discuss the pros and cons of each platform so that you can make an informed decision about which platform is right for you.

For the purposes of the comparison, we will be looking at four categories: ease of use, features, price, and customer support. The platforms we'll be looking at are:

  • Automizely
  • Mailchimp
  • Constant Contact
  • GetResponse
  • Klaviyo

Automizely

Automizely is an email marketing platform that promises to make email marketing easy and effective. Automizely offers a wide range of features, including automated email campaigns, A/B testing, segmentation, and more.

Automizely is easy to use and offers a wide range of features. However, it is on the pricier side, and some users have reported issues with customer support.

Ease of Use

Automizely is easy to use. The platform has a drag-and-drop email builder that makes it easy to create beautiful and effective emails. Automizely also offers a wide range of templates, so you can create an email campaign that suits your needs.

Features

Automizely offers a wide range of features, that are able to replace 30+ paid apps. This includes everything from email and SMS marketing, sales pop-ups, web push, and cart recovery.

  • Automated email campaigns: Automizely allows you to automate your email campaigns. This means that you can set up your campaign once, and it will automatically send the emails for you.
  • Sales pop-ups: Automizely allows you to add pop-ups to your website. These pop-ups can be used to promote sales or special offers.
  • Web push: Automizely allows you to send push notifications to your website visitors. This is a great way to keep them updated on your latest products or offers.
  • Cart recovery: Automizely allows you to recover abandoned carts. This is a great way to increase sales and reduce lost revenue.
  • Segmentation: Automizely allows you to segment your list, so that you can send targeted emails to specific groups of people. This is a great way to ensure that your email campaigns are effective.

The full list of features can be found here.

Price

Automizely offers an essentials plan for up to 500 contacts, starting at $9/month. After that, plans can scale to accommodate over 95,000 contacts on a custom enterprise plan.

Customer Support

Automizely 24/7 live chat support. The company also has an extensive knowledge base that can help you troubleshoot any issues you may have.

Mailchimp

Mailchimp is one of the most popular email marketing platforms. It offers a wide range of features, including automation, segmentation, and more. Mailchimp is easy to use and offers a free plan for up to 2,000 contacts. However, some users have reported issues with customer support.

Ease of Use

Mailchimp is easy to use. With a drag-and-drop email builder, it is easy to create beautiful and effective emails. Mailchimp also offers a wide range of templates to choose from, so you can create an email campaign that suits your needs. For beginners, this platform also offers a great resource center that can help you get started with email marketing.

Features

Mailchimp offers a wide range of features, including automation, segmentation, and more.

  • Automation: Mailchimp allows you to automate your email campaigns. This means that you can set up your campaign once, and it will automatically send the emails for you.
  • Segmentation: Mailchimp allows you to segment your list so that you can send targeted emails to specific groups of people. This is a great way to ensure that your email campaigns are effective.
  • Social media: Mailchimp allows you to integrate your email campaigns with social media. This is a great way to reach more people and promote your brand.

You can find a more robust list of features here.

Price

Mailchimp offers an Essentials plan for up to 50,000 contacts, starting at $11/month. This account also comes with some email send restrictions, which are subject to an extra charge if surpassed. Their premium plan starts at $299/month and includes unlimited contacts.

Customer Support

Mailchimp offers email and chat support for most plans. The company also has an extensive knowledge base that can help you troubleshoot any issues you may have. Those who are new to email marketing might find the lack of phone support a bit daunting. If you are able to purchase their premium plan, you also have access to phone support.

Constant Contact

Constant Contact has the tools needed to make marketing efforts smoother and more effective. The automation and segmentation features are top-notch. If you need a little extra help, their customer service is excellent. You can even get a free trial before committing to anything.

Ease of Use

Constant Contact is very easy to use. With their intuitive drag-and-drop email builder, you can create beautiful and effective emails with ease.

Features

Constant Contact offers a wide range of features and templates to help you get started right away. Here are some favorites:

  • Design templates: Constant Contact offers over 100 customizable email templates. This means that you can create an email campaign that suits your needs and branding.
  • List-building tools: Constant Contact makes it easy to grow your email list. With their signup forms and social media integrations, you can quickly increase your list of subscribers.
  • Social media marketing: Constant Contact allows you to integrate your email campaigns with social media. This is a great way to reach more people and promote your brand.
  • Event marketing: Constant Contact makes it easy to promote and manage your events. With their event management tools, you can easily keep track of RSVPs, send reminders, and more.

You can find a more robust list of features here.

Price

Pricing for Constant Contact is relatively simple. They have two plans: Core and Plus. The Core plan starts at $9.99/month and includes most of the features that you would need for email marketing. The Plus plan starts at $45/month and includes additional features, such as social media integrations and event marketing. The price moves up in tiers depending on the number of contacts you have, designed to scale with you.

Customer Support

Constant Contact offers excellent customer support. You can contact them by phone, chat, or email. They also have an extensive knowledge base that can help you troubleshoot any issues you may have. These are all available across any paid plan.

GetResponse

GetResponse is a powerful, simplified tool to send emails, create pages, and help you automate your marketing. They have a suite of tools that help you with inbound marketing and automation.

Ease of Use

Like the others on this list, GetResponse is very user-friendly. With their intuitive drag-and-drop email builder, you can create beautiful and effective emails with ease. This also applies to their landing page builder.

Features

GetResponse offers a wide range of features, including automation, segmentation, and more. Here are a few that stand out:

  • Website builder: With GetResponse, you can build a website from scratch or use one of their many templates. This is a great way to have a professional-looking website without hiring a web designer.
  • Webinars: GetResponse makes it easy to host and promote your webinars. With their webinar platform, you can easily manage registrants, send reminders, and more.
  • Marketing automation: GetResponse’s marketing automation is some of the best in the business. With their easy-to-use automation builder, you can create complex workflows without any prior experience.
  • Paid ads: GetResponse’s paid ads allow you to run ads on their platform. This is a great way to reach more people and promote your brand.

For a full list of features, check out their website.

Price

Pricing for GetResponse is simple and straightforward. They have four plans: Free, Email Marketing, Marketing Automation, and eCommerce Marketing. The Free plan is just that – free. The Email Marketing plan starts at $15/month and includes most of the features you would need for email marketing. The Marketing Automation plan starts at $49/month and includes additional features, such as automation builder and webinars. The eCommerce Marketing Plan starts at $99/month and includes features specifically for eCommerce businesses, such as abandoned cart recovery and product recommendations. The price increases in tiers depending on the number of contacts you have.

Customer Support

GetResponse offers excellent customer support. You can contact them by phone, chat, or email, depending on the tier of your plan. They also have an extensive knowledge base that can help you troubleshoot any issues you may have. These are all available across any paid plan.

Klaviyo

Klaviyo is an eCommerce marketing automation platform that can help you maximize ROI from email and SMS. Customers have seen great success turning one-time visitors into customers for life.

Ease of Use

Klaviyo is a bit different from the rest of the platforms on this list. While it’s still easy to use, it’s geared more towards people with a bit of experience in marketing. That said, their customer service is excellent, and they have an extensive knowledge base that can help you troubleshoot any issues you may have.

Features

Klaviyo has a wide range of features, including segmentation, personalization, and more. Here are a few that stand out:

  • SMS: Klaviyo’s SMS feature allows you to send text messages to your customers. This is a great way to reach more people and promote your brand.
  • A/B testing: Klaviyo’s A/B testing feature allows you to test different versions of your emails to see what works best. This is a great way to improve your email marketing campaigns.
  • Campaign newsletters: Klaviyo’s campaign newsletters allow you to send automated emails to your customers. This is a great way to stay in touch with your customers and promote your brand.
  • Social advertising: Klaviyo’s social advertising allows you to run ads on their platform. This is a great way to reach more people and promote your brand. For a full list of features, check out their website.

For a full list of features, check out their website here.

Price

Pricing for Klaviyo is intended to scale with your company. Pricing starts with a free plan which is perfect for those getting started and experimenting with automation for the first time. Paid plans range from $45/month to over $60/month depending on the features you need and the monthly revenue of your store.

Customer Support

Klaviyo offers excellent customer support including:

  • Step-by-step onboarding to our products and features
  • The Klaviyo Community where you can ask questions and learn from other Klaviyo customers
  • Klaviyo Academy for courses and certifications
  • Chat, where you can engage with our support team through the website
  • Growth success team for strategic questions
  • Agency partners to help with onboarding, strategy, and implementation

The Verdict? Automizely is the Clear Choice

Automizely is the clear choice when it comes to email marketing platforms. With its ease of use, wide range of features, and excellent customer support, it’s hard to beat. If you’re looking for an email marketing platform that will help you maximize your ROI, Automizely is the way to go.

The fact that you can harness the power of over 30 different marketing tools with Automizely is impressive. Not only that, but the platform is easy to use, even for those with no experience in marketing. The customer support is excellent, and they have an extensive knowledge base that can help you troubleshoot any issues you may have.

If you’re looking for an easy-to-use platform with a wide range of features, Automizely is a clear choice.

Do you want to get started with Automizely? Sign up for a free trial today!