UNIQLO is a Japanese casual wear designer, manufacturer, and retailer. A careful study shows that it uses various Popups in different forms and designs to engage shoppers.

📊 Website Metrics

🌍Alexa ranking: # 967 (website: uniqlo.com)

🇺🇸Country: US

🏗Industry: Apparel(Clothing)

📆Analysis date: 2019-11-28

🎉 UNIQLO's Holiday Promotion

For the Black Friday 2019 sale, UNIQLO's site had posted promotional banners on the homepage.

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Automizely - Conversions: Add a free countdown timer to your Shopify’s Store.

Starting Nov.25, UNIQLO-USA had been prepping up for the Black Friday sale. On Monday, they used this banner:

And subscription popups were pushed, to increase conversions.

👫 UNIQLO's Social Marketing

The focus of this article is mainly UNIQLO's social marketing.

Nowadays, the influence of social networking on e-commerce is increasing, and people are more inclined to choose brands with better word of mouth on the Internet, or brands and products recommended by friends.

So for sellers, social proof is very important. (To know more about social proof, check our blog: New feature: Social Proof & FOMO Popup)

UNIQLO-USA realized the importance of socializing and developed an excellent marketing strategy.

1️⃣ The menu bar at the top of the homepage

2️⃣ Support sharing on the homepage

3️⃣ Subscribe to email

4️⃣ Share with friends

5️⃣ Confirmation email

Messages received by myself VS messages received by my friend

❤️❤️ For every valid referral, you get discounts and offers

we'll send you $ 10 off for every valid referral.

6️⃣ Login to confirm

Finally, a confirmation popup is pushed requesting the shopper to enter their email address. Obviously, UNIQLO wants to ensure that they have subscribed.

These are bound to incase the conversion rates.

❣️We will update more marketing activities and popup use cases used by UNIQLO in our upcoming blog posts.

Stay tuned to Automizely blog and learn more about how to successfully market your products

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