The difference between a successful holiday season and a dud can often come down to the right marketing strategy. And with the recent downturn in the economy, many retailers are bracing themselves for a tough holiday shopping season ahead. But what if there were a way to boost sales without breaking the bank?

Enter Automizely Marketing, a powerful marketing automation platform that gives eCommerce brands the tools they need to target and convert more shoppers during this crucial time of year. With Automizely, you can easily create targeted campaigns, A/B test different messaging and offers, and track performance in real-time. And with the platform's automation capabilities, you can set up personalized messaging and promotions to increase conversions and boost revenue.

Here are 4 ways to use Automizely during the holiday season:

1. Implement countdown timers to create a sense of urgency and drive sales

Countdown timers are a proven way to increase engagement and sales, especially during the holiday season. By using Automizely's easy-to-use platform, you can easily create and customize countdown timers for your products and target specific audiences for maximum impact. Studies show that countdown timers can boost sales by up to 30%.

Some great examples of countdown timers to consider using this holiday season include:

  • Free shipping promotions
  • Product discounts or special offers
  • Flash sales or limited quantities available
  • Seasonal themes and imagery that match the mood of the holidays

How to do it on Automizely:

  1. Go to the ‘Newsletters’ section of your Automizely Marketing account > Choose the newsletter template as per your liking and go to the ‘Content’ tab
  2. Click on the ‘Add section’ > Select the ‘Countdown timer’ block
  3. Now, you will see different yet self-explanatory sections — ‘Layout,’ ‘Text,’ ‘Timer,’ and ‘Color’ — so enter details as per your preference

Once you are done with adding the countdown timer and bar in the 'Content' tab of your newsletter, check the ‘Settings’ and ‘Style’ tabs as well to verify everything is set as expected. And then send or schedule your newsletter as per your marketing plan.

You can even present them as popups to really engage your customers:

You can try this template and so many others for Black Friday and Cyber Monday (BFCM) right here.

2. Personalize customer experience with product recommendations

Many eCommerce brands use customer data to create targeted promotions and messaging. This is called personalization, and it can be a powerful way to increase sales and engagement.

Automizely Marketing makes it easy to create and update product recommendations based on customer behavior. Whether you want to show customers similar products, category recommendations, or related content, the platform's sophisticated analytics tools can help you optimize your strategy for maximum impact.

Some examples of ways you can use Automizely Marketing to personalize the customer experience and drive sales during the holidays include:

  • Sending customers special offers and discounts based on their past purchases or browsing behavior
  • Targeting specific audiences with seasonal promotions or themed messaging, such as college students for back-to-school shopping or career professionals for end-of-year sales
  • Creating customized product recommendations based on customer interests and past purchases

How to do it on Automizely:

Showing product recommendations on your eCommerce site is easy with Automizely Marketing. Simply choose the products you want to recommend, and then select the audience you want to target.


Once everything is set up, your campaign will be automatically displayed to customers based on the specified criteria.

3. Use A/B testing to optimize your campaigns and landing pages

A/B testing involves using data to compare two versions of a campaign or landing page in order to identify the most successful option. This is an effective way to improve engagement and conversions, especially during the holiday season when competition for customers' attention can be high. With Automizely Marketing, you can easily use A/B testing to optimize your campaigns, product pages, and more.

Some examples of ways to use A/B testing with Automizely Marketing this holiday season include:

  • Testing different versions of product descriptions and CTAs in order to identify the most effective wording or design
  • Launching two variations of a promotional campaign or seasonal promotion, such as a holiday sale, with one version targeting specific audiences based on their interests and past purchases, and the other version using broader targeting criteria
  • Testing different landing pages for your holiday promotions to identify the most effective structure, layout, or call-to-action

How to do it on Automizely:

  1. Log in to your Automizely Marketing account and go to the Emails section
  2. Decide whether you want to do A/B testing with a new email, a draft, or a sent email. Once decided, click Create A/B test and then choose whether you want to test the email content or send time
  3. Set recipient distribution: Divide the recipients between version A and version B. The winning version will be automatically sent to the remaining recipients after the test ends
  4. Select winning metric: Choose the metric which determines the winner between version A and version B. You can choose either open rate or click rate. (only for non-full split A/B test)
  5. Pick test duration: Decide how long you wish the A/B test to run. Once the test ends, the winning version will be picked based on the winning metric. (only for non-full split A/B test)
  6. If you have to, create a low sample size version: If you have less than 1,000 email recipients for an A/B test, you can conduct a full split with no winner as normal. But if you choose a non-full split with a winner, the A/B will not run, and the low sample size version will be sent to all recipients. Basically, you need at least 1,000 recipients to calculate a winner
  7. Have a fallback version: Choose which version will be sent to the remaining contacts if the test result is inconclusive

4. Set up automated abandoned cart emails

Abandoned cart emails are an effective way to recapture customers who may have been distracted or otherwise unable to complete their purchase. With Automizely Marketing, you can easily set up automated abandoned cart emails that remind customers of the items they left in their shopping carts and encourage them to finalize their purchase.

Some examples of how to use automated abandoned cart emails with Automizely Marketing this holiday season include:

  • Sending a series of reminder messages over the course of several hours or days
  • Including incentives, such as coupons or discounts, in your abandoned cart messages
  • Providing customers with an easy way to complete their purchase, such as a link directly to their shopping cart or checkout page

How to do it on Automizely:

  1. Go to Abandoned cart reminder page > Select a template depending upon the duration after which you wish to send a reminder > Enable
  2. Choose a name for the campaign > Specify sender’s name > Specify Minimum cart value and Delay time > Publish

Improve your Holiday Campaigns Today

With Automizely Marketing, you can use a range of powerful tools and features to increase sales and engagement during the holiday season.

Whether you are looking to set up automated emails, run A/B testing campaigns, or deliver targeted messages based on customer behavior, Automizely has everything you need to succeed. All of these tactics can be set up and tested in a couple of clicks, so you can focus on optimizing your holiday campaigns and driving sales.

So why wait? Sign up for a free trial of Automizely Marketing today, and start improving your holiday campaigns right away!