LEGO's started promoting it’s Black Friday 2019 sale earlier. It used various pop-ups and published promotional banners on their online store.

📊 Website Metrics

🌍Alexa ranking: #3383

🇺🇸Country: US

🏗Industry: Toy

📆Analysis date: 2019-11-21

🔉 Feedback pop-up

Its Feedback pop-up on the homepage stands out!

LEGO places a lot of emphasis on shopper’s browsing experience. It collects feedback from shoppers to make changes and add new features.

When you visit LEGO's homepage, it presents a feedback pop-up. Further, the content is warm and friendly.

It also displays a progress bar at the top.

⏰ Lego's Black Friday 2019

Online stores usually release information about a sale only a few days before it is supposed to go live.

But, LEGO launched a promotion campaign in advance, called Pre-Black Friday.

We studied their marketing schedule to understand it more!

Starting from Nov.23, orderly promotions are done one after another.

First is VIP Weekend:

Then there are PRE-Black Friday & Black Friday sales:

They used a countdown pop-up to create urgency amongst shoppers.

Want to create countdown pop-ups for your store?

Tool recommendation

🔗 Joint promotions

Another great strategy cooperative activities like joint promotions.

For example, we found a store that specializes in selling toy storage bags and most of the images that they display are photographs of LEGO toys.

The store recently held a marketing campaign to introduce its product: a super bag. That too displayed images of LEGO toys.

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