The North Face, an outdoor recreation product brand, initially began as a climbing equipment retail store. It now produces clothing, footwear, and outdoor equipment. Its online store uses many creative marketing strategies such as popups and sales stickers. Additionally, it uses reward points to boost conversions and drive sales.
📊 Website Metrics
🌍Alexa ranking: #3917
📆Analysis date: 2020-01-03
📥 Subscription Popup
On exploring the homepage for a few seconds, a subscription popup is pushed. Though the popup is small, its content is very engaging.
🛎 Quick Shop Popup
To reduce cart abandonment rates, The North Face uses a lot of quick shop popups.
A banner on the homepage introduces a “Shop the look” tab. It presents a look book to shoppers. On selecting any of the looks, a collection of products opens up. A quick shop popup is pushed when a product is selected.
Also, the product listing page presents a “Quick view” option that pushes a quick shop popup.
🎨 Sales stickers
The online store of North Face uses various sales stickers to highlight different products.
Automizely：All in one sales tool, it enables you to add sales stickers, set up popups, and send an automated welcome email.
🏅 Reward points
A tab on the account page displays reward points that a shopper can avail of.
Further, "How to get points" presents shoppers with an opportunity to earn additional reward points.
We will update more marketing strategies and popup use cases by North Face in our upcoming blog posts, so stay tuned.
⭐️⭐️ If you want to enable popups on your store