Finding the right all-in-one marketing solution for your business can be a challenge. But if you get this decision right, it can make a big difference to your bottom line.
There are so many options available, and each one claims to be the best. So how do you know which one is right for you? In this article, we'll compare two of the most popular marketing platforms out there: Automizely and Klaviyo.
Both platforms offer a lot of great features, but they differ in terms of pricing, automation capabilities, and design templates. Keep reading to learn more and decide which platform is best for you!
Newsletters and email marketing
Any business that relies on email to communicate with customers or clients knows how important it is to have a reliable email marketing solution. Automizely is a great choice for businesses that want to create and send newsletters.
Newsletters and email marketing are among the most effective digital marketing tools available because they allow you to engage directly with your prospects and customers in a tailored manner by sending great material and relevant promotions directly to their inboxes.
They are more adapted to educating and entertaining your subscribers than to generate a transaction. Receiving a newsletter should seem more like getting an update from an engaging and useful friend than a hard pitch from a forceful salesperson. Automizely is a great choice for businesses that want to create and send newsletters. They offer customizable templates for emails, so you can quickly create messages that are personalized and look great. You send consumers interesting automated emails that entice them to return to your business and repurchase. Plus, their templates are easy to use, so you'll be up and running in no time.
In addition, Automizely offers a wide range of features, including the ability to track opens, clicks, and unsubscribes, as well as the option to add social media buttons to emails. Automizely also integrates with Shopify, making it easy to add sign-up forms to your website and track the success of your email campaigns. Automizely can also send event-triggered emails through your Shopify store automatically to increase sales and reclaim abandoned carts. It keeps clients engaged and provides an integrated customer journey across all channels.
Klaviyo is another solution for businesses that want to create and send automated email campaigns. They also offer customizable templates for emails. Other features include lead capture forms, email automation, and detailed analytics reports. Like Automizely, Klaviyo also integrates with Shopify as well.
Another aspect of Klaviyo is tailored emails that convert. You can simply drag in a content block to provide dynamic material based on your customers' browsing activities and preferences. Personalize your content based on detailed event data such as:
- Products recently viewed
- Ordered items
- Carts that were abandoned
- The most recent goods
- Products with the most views
Mobile app builder
There are several reasons why it's important to have a mobile app for your online store. For one thing, it makes it much easier for shoppers to browse and purchase items on the go.
And since people are increasingly using their smartphones for everything from checking the weather to booking vacations, it only makes sense that your business should have a mobile presence as well. Plus, with an app, you can make your brand stand out from the competition.
Furthermore, mobile apps aid in increasing company accessibility. It makes it easier for businesses to build strong customer relationships, allowing for solid client loyalty and a loyal consumer base. Mobile applications provide consumers with real-time functional access to the goods, information, processes, and services they require. It also allows the company to send notifications about changes in products and services or something new.
In response to this, Automizely offers its customers the ability to create iOS and Android apps for their Shopify stores. The process is simple, and you don't need any coding knowledge to do it.
Automizely Marketing allows your company to shop faster, provides a free marketing channel, and is easy to set up. Customers are assured of receiving the finest and quickest mobile buying experience possible.
You can create an app in just a few steps, without any headaches. Their user-friendly platform makes it easy to build an app that looks great and functions well. Plus, their team is always available to help if you need it. With Automizely's app builder, you can customize your app to match your brand's look and feel.
At the time of writing, Klaviyo does not currently offer a mobile app builder.
Intelligent product recommendations
When you are selling a product, it is important to recommend the right products to your customers.
A product recommendation algorithm can assist customers in finding things that they are interested in, and by displaying relevant products to shoppers, it can increase the likelihood that they will make a purchase. You may, however, customize suggestions based on a customer's purchasing history, social profile, demographics, and other characteristics using the correct tools. Product suggestion, as a complementing part of the purchasing experience, presents various advantages to eCommerce businesses.
On the flip side, if you recommend the wrong product, the customer may not be satisfied and may not come back. If you recommend the right product, the customer will be more likely to purchase it and may even become a repeat customer. And if you have a good relationship with your customers, they are more likely to trust your recommendations and may even give you referrals.
Automizely takes advantage of this fact by providing AI-powered product recommendations. These recommendations have the power to increase your customers' click-through rate by 30%. This means that more customers will see the products that you recommend, and more of them will purchase those products. These product recommendations can be used throughout your email marketing campaigns, or on different parts of your website as well.
Alongside this, Automizely also provides real-time performance data on how customers are engaging with your product suggestions, allowing you to make changes and maximize your selling efforts.
Automizely Marketing may help your company's average order value to increase its revenue. Retailers are increasingly seeing AOV as one of the most significant indicators since it gives valuable data that may guide their marketing and pricing strategies. If you can boost your average order value, your revenue growth should follow suit.
Furthermore, Automizely helps you to increase click-through rate and organic traffic to your website by promoting suitable goods in your email campaigns.
You can turn every connection into a potential sale to upsell clients and increase sales. To promote sales and reclaim carts, recommend hot-selling goods in emails that your consumers want.
Klaviyo, on the other hand, does provide predictive data on customer behaviors but is not currently able to provide AI-powered recommendations.
Facebook live chat
Live chat is an excellent technique to communicate with prospective and current consumers and instill trust in them to use your product or spend money on your website. Consumers who utilize chat are 2.8 times more likely to convert than those who do not, according to Forrester. Even if your clients don't need to chat right away, being ready to assist them creates trust.
Agents can alter their styles to match the circumstance best throughout an ongoing discussion by observing a customer's tone and mood. Agents can immediately develop rapport and a warm, helpful connection by replicating style or changing formality to meet a customer's. Messaging platforms can provide a more realistic method to demonstrate the personality of your agents than traditional mediums.
As a business owner, it is important to be in direct communication with your customers for a variety of reasons. First, it allows you to get feedback about your products or services so that you can improve them. Second, it helps to build trust and loyalty among your customer base. And third, it allows you to upsell or cross-sell other products or services that your customers may be interested in.
One of the great features that Automizely offers its customers is the ability to communicate with them directly through Facebook Live Chat. This allows business owners to build stronger relationships with their customers, and it also makes it easier for them to get feedback about their products or services. In addition, Facebook Live Chat provides a way for business owners to upsell or cross-sell other products or services.
For example, if a customer is talking to you about a product they are interested in, you can recommend another product that would go well with it. This is a great way to increase your sales and boost your bottom line.
Most importantly, Facebook Live Chat is an excellent option for engaging clients through Facebook Messenger and enticing them to follow your Facebook page. It will also let clients know you are available to assist them. Give them trust that you are a legitimate store and enhance reaction time to assist clients in finding and purchasing things, which may increase your business sales.
Klaviyo does not currently offer Facebook Live Chat as a feature. To reach their support team, you need to sign in at klaviyo.com/support.
Ease of use
Another technique to verify that your product is simple to use is to test it on individuals who are unfamiliar with it. Because you and others in your firm will be intimately familiar with your product, it's natural to believe that potential consumers have a better grasp of it than they do.
By testing it on individuals who are unlikely to use your products – perhaps your family and friends – you can guarantee that your product is really simple to use, making it considerably more accessible to a far larger number of people and increasing sales both now and in the future.
Excellent ease of use in eCommerce may significantly minimize the number of resources required to provide assistance to your consumers. If a consumer can simply utilize your product, service, or application, there will be less need for customer support, saving you time and money as a business.
An easy-to-use platform, like Automizely, will save you time and headaches, and ensure that your emails always look professional. This means that you'll be able to create high-quality email campaigns without any fuss, and you'll be able to focus on what's important - your business.
Automizely offers a wide range of no-code solutions that make it easy for businesses to automate their marketing and sales processes. The platform provides a visual drag-and-drop interface that makes it easy to create workflows.
Automizely also offers several ready-made integrations with popular business applications, making it even easier to get started with the platform. As a result, Automizely is the ideal solution for businesses that want to streamline their marketing and sales processes without the need for coding or complicated integrations.
Automizely and Klaviyo offer a variety of pricing structures to their customers, depending on the scope and scale of their needs.
Because it provides a wide range of options, Automizely is an excellent alternative for new eCommerce businesses. Popups and embedded forms, Email marketing, SMS marketing, Website conversion tools, Shopify discounts, and Contacts management are all included.
Automizely offers three different plans, starting at $15 per month for the Basic plan, which includes all of the essential features like autoresponders and lead capture forms. For $29 per month, the Pro plan adds advanced features like subscriber segmentation and email templates. The Enterprise plan starts at $49 per month and includes additional features like account-based marketing and priority support. This variety makes Automizely a great solution for businesses of all sizes.
Automizely features Pro and Customize levels for SMS subscription. The Pro package includes extensive SMS marketing capabilities for $30 per month and access to over 2,500 SMS. All tools, including dedicated sending numbers, unique discount codes, SMS flow builder, complex automatic flows, and silent hours, are completely free.
Klaviyo, on the other hand, offers a subscription-based pricing model starting at $19 per month for the Basic plan, which includes all of the essential features like autoresponders and lead capture forms. For $39 per month, the Professional plan adds advanced features like subscriber segmentation and email templates. The Enterprise plan starts at $79 per month and includes additional features like account-based marketing and priority support.
Over 100,000 paid customers use Klaviyo. Hyper-precise segmentation, drag-and-drop automation builder, built-in forms and pop-ups, personalized benchmarks, 220+ pre-built integrations, templates with built-in best practices, campaigns for targeted, one-time messages, automated A/B testing, detailed customer profiles, personalized product recommendations, precise multichannel attribution, and built-in compliance and deliverability are all included with every plan.
Both providers offer free trials to new customers, so it's easy to test out the software and see which one is the best fit for your business.
Conclusion: Automizely is your all-in-one Shopify email marketing olution
Automizely is the ideal email marketing solution for businesses of all sizes. It offers a wide range of features and benefits, including a visual drag-and-drop interface, ready-made integrations with popular business applications, and three different pricing plans to meet the needs of businesses of all sizes. In addition, Automizely offers a free trial so that businesses can test out the platform before making a decision.
Klaviyo is a great email marketing solution for businesses that are looking for an all-in-one solution. However, it's important to note that Klaviyo does not currently offer Facebook Live Chat or mobile app support as features. In addition, Klaviyo's pricing structure may be more expensive for some businesses.
If you're looking for an email marketing solution that will save you time and headaches, Automizely may be the right choice for you. With its easy-to-use platform and wide range of features, Automizely is perfect for businesses of all sizes.