Increasing Sales for Canadian Thanksgiving 2024
Canadian Thanksgiving isn’t just about indulging in delicious foods with the family; it’s prime time for online shopping. You might be planning to go all guns blazing for Black Friday and Cyber Monday (BFCM), but you can use Canadian Thanksgiving and Boxing Day to test your products, campaigns, and deals to learn how your audience responds to them. You get ample time to gauge your campaigns’ performance, analyze your products’ quality, and set optimum inventory levels for your business.
In a nutshell, Canadian Thanksgiving Day warms you up and sets the stage for the big days ahead (BFCM).
When is Canadian Thanksgiving in 2024?
Canadian Thanksgiving in 2024 falls on Monday, October 14th. It is a time for Canadians to give thanks for the good harvest and blessings of the past year. The holiday is celebrated with a traditional feast, including turkey, stuffing, cranberry sauce, and pumpkin pie.
Canadian Thanksgiving Day is an annual holiday in Canada, which is celebrated on the second Monday in October. It’s primarily seen as a time to mark the start of autumn, bring the family together, and celebrate the harvest and good food of the season. It’s an ideal time for retailers to get their best deals out and drive sales, especially in 2024, when Canadian Thanksgiving falls on the second Monday of October, making it a paid holiday for many Canadians.
This means that businesses may see an increase in sales as more people have the day off and can shop during the long weekend in Canada and the United States, where Thanksgiving is celebrated on the fourth Thursday of November. Additionally, Sunday is considered the most common day for Canadians to gather for their Thanksgiving feast, making it a prime opportunity for businesses to drive sales.
Thanksgiving in Canada: Quick tips to stand out and boost sales
Below are the top marketing tips and tricks to make your Thanksgiving campaigns more effective this season.
Give your store a Thanksgiving tweak
Add a little Canadian Thanksgiving spirit to your online store to get visitors' shopping mode on. Changes in your theme color, copy, etc., on your homepage and critical product pages can get your customers going. However, ensure your website's user interface and flow don’t look drastically different.
Retain new visitors
Building a solid email list is the most effective way to retain new visitors to your website. Make the best of this opportunity by sending your visitors captivating Canadian Thanksgiving offers/discounts.
AfterShip's professionally designed lead generation forms will help you grow your list quickly.
Generate quality leads with embedded forms
Using embedded forms as a medium to generate leads is undoubtedly an intelligent strategy, given that you effectively reduce one step in getting conversions. Your website visitors don’t have to click a particular link to purchase a subscription form.
An embedded form can be displayed as part of your page, giving visitors an immersive experience. The best part is that you can place it anywhere on your website with just a simple HTML code, which enriches your ability to collect more leads for your business.
Learn how to turn your store visitors into subscribers with embedded forms.
Be more proactive and assistive with gift guides
Finding the right gifts is still among many people's most significant pain points of the holiday season.
Finding the right gifts is still among many people's most significant pain points of the holiday season. Customers usually search for gifts early and eventually buy at the last moment. If you look at the numbers, 24% believe online stores don’t provide enough product information and support, making selecting the right gift a real challenge.
That’s where you must step in and ease your customers’ path to suitable gift inspiration. The interactive approach of gift guides boosts conversion, engagement, and customer satisfaction.
Leverage urgency and scarcity to boost conversions this October
When you create an offer with time-limited validity, let's say a discount offer that expires at the end of the day or a free shipping deal that only lasts for 24 hours, it compels your visitors to take action before it’s too late. Likewise, when you use scarcity, your customers perceive a limited supply of goods, encouraging them to buy within the limited time constraints.
AfterShip provides attractive popups with countdown timers that you can use to boost your sales by leveraging urgency and scarcity.
Improve cart conversion rate with innovative popups
Cart abandonment is a significant obstacle for all online retailers and eCommerce businesses. According to Conversific’s 2022 report, online shoppers abandon 66.5% of all shopping carts, which means around 7 out of 10 visitors will leave your website without completing their purchase. But the good news is that you can recover abandoned carts.
Cart recovery popups with a limited-time offer can encourage visitors to return and complete their purchases.
AfterShip’s robust abandoned cart reminders can significantly boost your cart recovery rate. Learn more about how to convert abandoned carts into sales with enticing reminders.
As an online retailer, Canadian Thanksgiving is about saying thank you to your visitors for trusting your brand and encouraging them to shop with you. We hope these marketing tips will help you edge over your competitors.
Happy Thanksgiving!
