Black Friday and Cyber Monday are two of the most important days of the year for online retailers. These are the days when customers are most likely to make a purchase, so it's essential to have a well-planned email marketing campaign that takes advantage of this opportunity. In this blog post, we'll provide some templates that you can use for your Black Friday and Cyber Monday campaigns.

Plus, we'll give you a sample timeline for your email marketing campaign so you can ensure that your messages are sent at the right time. Ready to get started? Let's go!

First things first: what is Black Friday? Black Friday is the day after Thanksgiving, and it's traditionally seen as the start of the holiday shopping season. On this day, retailers offer big discounts on their products in order to attract customers.

Cyber Monday, on the other hand, is a more recent phenomenon. It was created in 2005 by retailers who wanted to take advantage of the growing trend of online shopping. Cyber Monday takes place on the Monday after Thanksgiving, and it's become one of the biggest shopping days of the year.

Now that you know a little bit about Black Friday and Cyber Monday, let's move on to planning your email marketing campaign.

When it comes to Black Friday and Cyber Monday email marketing, timing is everything. You want to make sure that your messages are sent at the right time so they don't get lost in the holiday shuffle. Here's a sample timeline that you can use for your email marketing campaign:

  • 2 weeks before Black Friday: Send an email to your subscribers to let them know that Black Friday deals are coming soon. Include a preview of some of the deals you'll be offering.
  • 1 week before Black Friday: Send another email with more details about the deals you'll be offering. This is a good time to start teasing out some of the products that will be on sale.
  • Black Friday: Send an email with all of the details about your Black Friday deals. Make sure to include a call-to-action so customers know what they need to do to take advantage of the deals.
  • Cyber Monday: Send an email with your Cyber Monday deals. Again, make sure to include a call-to-action so customers know what they need to do.
  • 1 week after Cyber Monday: Send a follow-up email to thank your customers for their business. This is also a good time to offer additional deals or discounts for those who didn't take advantage of the Black Friday and Cyber Monday sales.

Now that you have a timeline for your email marketing campaign, let's move on to the templates.

Black Friday and Cyber Monday email template 1: The announcement email

Subject line: Get ready for Black Friday!

Hello, Loyal Customer,

It's that time of year again! Black Friday is just around the corner, and we've got some amazing deals lined up for you.

Starting on Friday, November 23rd, we'll be offering discounts of up to 50% off on select items. Plus, we'll have doorbuster deals that are too good to miss.

If you're looking for the perfect holiday gift, this is the time to shop. Our Black Friday sale is the perfect opportunity to get that special someone something they've been wanting.

So mark your calendars and set your alarms. We'll see you on Black Friday!

Sincerely,

Your Favorite Retailer

💡
Pro-tip: If you want to stand out from the competition, try using emojis in your subject line. Just be sure to use them sparingly. Too many emojis can come across as unprofessional.

Black Friday and Cyber Monday email template 2: The teaser email

Subject line: Black Friday deals are coming!

Hello, Loyal Customer,

Are you ready for Black Friday? We know we are! This year, we've got some amazing deals lined up for you.

Starting on Friday, November 23rd, we'll be offering discounts of up to 50% off on select items. Plus, we'll have doorbuster deals that are too good to miss.

If you're looking for the perfect holiday gift, this is the time to shop. Our Black Friday sale is the perfect opportunity to get that special someone something they've been wanting.

So mark your calendars and set your alarms. We'll see you on Black Friday!

Sincerely,

Your Favorite Retailer

💡
Pro-tip: Make sure to include a call-to-action in your email so customers know what they need to do to take advantage of the deals. For example, you could say "Visit our website on Black Friday for the best deals!"

Black Friday and Cyber Monday email template 3: The doorbuster email

Subject line: Black Friday Doorbusters!

Hello, Loyal Customer,

It's that time of year again! Black Friday is just around the corner, and we've got some amazing deals lined up for you.

Starting at midnight on Friday, November 23rd, we'll be offering discounts of up to 50% off on select items. Plus, we'll have doorbuster deals that are too good to miss.

If you're looking for the perfect holiday gift, this is the time to shop. Our Black Friday sale is the perfect opportunity to get that special someone something they've been wanting.

So mark your calendars and set your alarms. We'll see you on Black Friday!

Sincerely,

Your Favorite Retailer

💡
Pro-tip: Timing is everything when it comes to doorbuster deals. Make sure your email goes out early enough so customers have time to plan their shopping trip, but not too early that they forget about it.

Black Friday and Cyber Monday email template 4: The follow-up email

Subject line: Thanks for Shopping Black Friday!

Hello, Loyal Customer,

Thank you for shopping with us during our Black Friday sale. We hope you found everything you were looking for.

If you didn't get a chance to take advantage of our deals, we're sorry we missed you. But don't worry, we've got something special just for you.

For the next 24 hours, we're offering a 20% discount on all items, no code needed. Just visit our website and start shopping.

We hope to see you again soon. Happy holidays!

Sincerely,

Your Favorite Retailer

💡
Pro-tip: Include a coupon code or special offer in your follow-up email to give customers an incentive to shop with you again.

Black Friday and Cyber Monday email template 5: The thank you email

Subject line: Thank you for Shopping Black Friday!

Hello, Loyal Customer,

Thank you for shopping with us during our Black Friday sale! We really appreciate your business.

We hope you found everything you were looking for and that you had a great shopping experience. If not, please let us know how we can improve. We're always looking for ways to make our customers happy.

Once again, thank you for supporting our business. We wish you a happy and safe holiday season.

Sincerely,

Your Favorite Retailer

💡
Pro-tip: Include a customer satisfaction survey in your thank you email to get feedback on your Black Friday sale. This will help you improve your business and better serve your customers in the future.

Black Friday and Cyber Monday email template 6: The customer appreciation email

Subject line: Thank you for being a Loyal Customer!

Hello, Loyal Customer,

Thank you for being a loyal customer. We appreciate your business and we're grateful for your support.

To show our appreciation, we're offering a special discount just for you. For the next 24 hours, you can get 20% off your purchase, no code needed. Just visit our website and start shopping.

We hope to see you again soon. Happy holidays!

Sincerely,

Your Favorite Retailer

💡
Pro-tip: Customer appreciation emails are a great way to show your customers that you value their business. Include a coupon or discount code to give them an incentive to shop with you again.

Black Friday and Cyber Monday email template 7: The last chance email

Subject line: Last Chance! Black Friday Sale Ends Tonight!

Hello, Loyal Customer,

This is your last chance to take advantage of our Black Friday sale! Our doors close at midnight, so don't wait too long.

We've got some great deals still available, plus doorbuster deals that are too good to miss. So hurry in and get your holiday shopping done before it's too late.

We hope to see you soon. Happy holidays!

Sincerely,

Your Favorite Retailer

💡
Pro-tip: Last chance emails are a great way to create a sense of urgency and get customers to take action. Be sure to include an offer or discount to give them an incentive to shop with you before it's too late.

Black Friday and Cyber Monday email template 8: The post-holiday email

Subject line: Thanks for Shopping Black Friday!

Hello, Loyal Customer,

Thank you for shopping with us during our Black Friday sale. We hope you found everything you were looking for during this busy holiday season.

But if you missed out on any deals or doorbusters, don't worry. We're still offering some great discounts on our website. So hurry and shop now before these deals are gone.

We hope you have a happy and safe holiday season. Thanks for supporting our business!

Sincerely,

Your Favorite Retailer

💡
Pro-tip: Include a coupon code or special offer in your post-holiday email to give customers an incentive to shop with you again. While they missed out on your Black Friday and Cyber Monday deals, they can still get a great deal by shopping with you today.

Make the most out of your email marketing this Black Friday and Cyber Monday

With these eight email templates, you're sure to make a great impression on your customers this holiday season. But having the templates is only part of the battle. You also need to make sure you're using them effectively. Here are a few tips to help you get the most out of your email marketing this Black Friday and Cyber Monday:

  1. Make sure your subject lines are clear and concise.
  2. Use images and videos to grab attention and communicate your message quickly.
  3. Use strong calls to action to encourage customers to take the next step.
  4. Personalize your emails as much as possible to create a connection with your readers.
  5. Test, test, test! Send test emails to yourself and a few friends or family members to make sure your email looks good and is easy to understand.
  6. And finally, have fun! This is a great time of year to connect with your customers and show them how much you appreciate their business.

You can hit all these boxes with the use of Automizely. With Automizely, you can create beautiful, responsive email templates with ease. You can also use our powerful email editor to personalize your emails and add images, videos, and calls to action with just a few clicks. And our testing and analytics features will help you make sure your emails are performing as well as they can.

Sign up for a free trial of Automizely today and see how easy it is to create and send great-looking email campaigns that convert.