Abandoned carts are a huge problem for online stores. In fact, it's estimated that about 69% of all shopping carts are abandoned, meaning retailers lose out on millions of dollars in potential sales each year.
There are a number of reasons why customers might abandon their cart: they may have second thoughts about the purchase, they may not have enough money to cover the cost, or they may simply forget to complete the transaction.
Whatever the reason, there's no doubt that recapturing these lost customers can be a huge boon for your business. And email automation is one of the best ways to do it.
In this blog, we'll show you how to use email marketing automation to turn an abandoned cart into a loyal customer. We'll also provide some templates and examples that you can use in your own email marketing campaigns.
So let's get started!
What is Email Marketing Automation?
Email marketing automation is a process whereby emails are sent out automatically based on certain triggers. For example, you can set up an automated email campaign that will send a series of messages to customers who have abandoned their shopping cart.
The first email might go out immediately after the customer abandons their cart, with a reminder about the items they were interested in. The second email might be sent a day or two later, with a special offer or discount to encourage them to come back and complete their purchase. And the third email might be sent a week later, just to check in and see if they need any help.
There are many different ways to set up an email marketing automation campaign, but the key is to make sure that your messages are timely, relevant, and valuable to the customer.
Why Use Email Marketing Automation for Abandoned Carts?
First of all, it's important to remember that people who abandon their cart are interested in your products. They've taken the time to add items to their cart, and they're usually just a few clicks away from completing their purchase.
With email marketing automation, you can reach out to these customers and remind them about the items they were interested in. This is a great way to recapture their attention and encourage them to come back to your store.
Another benefit of email marketing automation is that it allows you to send highly personalized messages. You can segment your list so that only people who abandon their cart receive your abandoned cart email campaign. And you can use customer data to personalize the emails, so that each message is relevant to the individual recipient.
Finally, email marketing automation is an incredibly effective way to boost sales and revenue. In fact, studies have shown that automated abandoned cart email campaigns can recover up to 40% of all abandoned carts.
This means that if you're not using email marketing automation for your abandoned cart recovery, you're missing out on a huge opportunity to increase your sales and grow your business.
How to Use Email Marketing Automation for Abandoned Carts
Now that we've explained why email marketing automation is such an effective tool for abandoned cart recovery, let's take a look at how you can set up your own automated email campaign.
There are a few different ways to do this, but we recommend using an email marketing automation platform like Automizely. Automizely makes it easy to create and automate your email campaigns, and it comes with a number of features that are specifically designed for abandoned cart recovery.
For example, Automizely allows you to segment your list so that only people who abandon their cart receive your abandoned cart email campaign. And it also allows you to personalize your messages using customer data.
To get started with Automizely, simply create an account and then follow the instructions to set up your first campaign. Once you've done this, you'll be able to start sending automated emails to customers who abandon their cart.
And if you want to take your abandoned cart email campaign to the next level, you can use Automizely's powerful abandoned cart recovery features. These features include cart abandonment detection, automatic order tracking, and automatic coupon code generation.
With these features, you can automatically detect when a customer abandons their cart, then send them a personalized email with a coupon code to encourage them to return and complete their purchase.
You can also track the progress of your email campaign, so that you can see how many people have received your emails, clicked on your links, and completed their purchase. This data will help you to optimize your campaign and improve your results.
If you want to learn more about Automizely and how it can help you recover abandoned carts, we recommend that you check out our website or contact our support team. We'll be happy to answer any questions you have.
Templates That Work
Abandoned cart emails are a highly effective way to recover lost sales and boost your overall conversion rate. In fact, one study found that abandoned cart emails have an average open rate of 45%, and a click-through rate of 21%.
But what exactly should you include in your abandoned cart email? Here are five abandoned cart email templates that you can use to recover lost sales and boost your conversion rate:
Creating Loyal Customers
While abandoned cart emails are a great way to recover lost sales, they can also be used to create loyal customers. By providing a discount or incentive for completing their purchase, you're not only recovering a sale, but you're also increasing the chances that they'll come back and shop with you again in the future.
Retaining customers is just as important as acquiring new ones, so it's important to focus on creating a loyal customer base. Here are a few things you can do to create loyalty among your customer base:
- Offer incentives for customers who make repeat purchases
- Provide exclusive discounts and offers to loyalty program members
- Send thank you emails after each purchase
- Offer customer loyalty points that can be redeemed for future purchases
These are moments of surprise and delight that can create loyalty among your customer base and ensure that they keep coming back for more. Automizely's abandoned cart recovery tool makes it easy to set up and send abandoned cart emails, so you can start recovering lost sales and creating loyal customers today.