As an eCommerce business owner, deciding on the best email marketing software for your needs can be overwhelming. You have invested a lot of time creating products and learning about your target market; investing in a powerful marketing strategy is essential to making sure you are connecting with customers that will help drive your company's growth. Don't miss out on revenue opportunities by overlooking this critical component—great email marketing can significantly expand reach!

With so many marketing automation software options, it's important to understand the alternatives. Although Omnisend is a familiar name in the industry, that doesn't mean it's necessarily the perfect fit for you and your business. Consider researching other solutions to ensure you're making an educated decision and selecting the perfect fit for your company.

We understand that it can be overwhelming to wade through tons of information, so we researched for you and outlined a summary featuring Omnisend alternatives. Let's get right into it!

Automizely is the #1 alternative to Omnisend

Automizely is revolutionizing the marketing scene as the only comprehensive app you'll need to get ahead in your business.

Automizely uses AI-driven technology and customized personalization techniques to make sure that your marketing campaigns are as effective as possible. With the help of Automizely, over 60,000 Shopify stores have driven instant ROI and gained trust among users. From social media pop-ups with captivating designs to powerful CRM systems—Automizely has all the features necessary for you to reach your eCommerce goals.

So, what makes Automizely the best alternative to Omnisend?

Automizely is the ideal solution for businesses of all sizes, particularly those looking to drive growth and success through effective marketing efforts.

Automizely is dedicated to transforming the eCommerce landscape with advanced features that have delivered exceptional outcomes for over 100,000 customers. With Automizely’s cutting-edge solutions, you too can experience improved performance and customer satisfaction.

While Klaviyo may be suitable for your business' marketing, you could devote considerable time to mastering the platform due to its steep learning curve and limited customer support.

If you're looking for a fast, reliable way to get your business off the ground, then Automizely is your platform. Automizely and Omnisend are both outstanding programs, yet Automizely stands out for its exceptional customer service team and the ease with which you can apply its features to meet your objectives.

Compared to similar companies such as Omnisend, Automizely is superior in multiple fields. These include:

  • Import Ability
  • Contact Management
  • Email Marketing Automation
  • Page Builders
  • Automated Reviews
  • Referral and Affiliate Marketing
  • AI-Powered Upselling and Cross-Selling
  • Integrations
  • Mobile Optimization

To gain a comprehensive perspective of the market, let's look at some other alternatives. At the start of each review, you'll get an overview with details on pricing, features and ratings.

  • AWeber
  • ActiveCampaign
  • Benchmark
  • Drip
  • EngageBay
  • HubSpot
  • MailChimp
  • Moosend
  • Klaviyo
  • Sendinblue


Cost: Free version, membership starts at $19.99/month

Top features:

  • Email and Landing Page Templates
  • Automation Capability
  • RSS-to-Email Feeds
  • Smart Designer

Capterra rating: 4.4 (245 reviews)

With its intuitive and simple-to-use design, AWeber is an ideal solution for small business owners who want to add automated or email marketing into their strategy.

Their ingenious email designer generates stunning "ready-to-send" templates with ease, gathering logos, images, brand colors, and text from your business's websites and social media channels.

AWeber's starting price of $19.99/month provides subscribers access to a host of features such as unlimited lists, superior automation, A/B testing, and tracking capabilities for up to 500 contacts. As your subscriber count grows, so will the monthly fee, but you'll still gain full use of all AWeber tools regardless of your list size. It's important to note that unsubscribed contacts are included when calculating billing figures. AWeber also has a free plan that allows up to 500 subscribers. You can send 3,000 emails per month and create one custom landing page and build list profiles and automated emails.

AWeber is a great Omnisend alternative for novice marketers looking for an easy-to-use platform with features that can help create effective campaigns.


Cost: Starting at $20/month

Top features:

  • Interactions Tracking
  • Real-Time Analytics
  • Advanced Marketing Automation

Capterra rating: 4.9 (1,894 reviews)

Perfect for small to medium-sized businesses, ActiveCampaign is equipped with several beneficial features such as real-time analytics, interaction tracking, and automated personalized emails. The platform leverages its machine-learning capabilities to provide businesses with data predictions regarding which campaigns will be most profitable in generating results.

ActiveCampaign offers four distinct pricing plans based on the size and needs of your business, starting at just $20 a month. With their Lite plan, you can access basic features such as email marketing, automation tools, site tracking, and more! If you need additional advantages like social media integrations or advanced custom reports - upgrading is necessary. Despite not having an option for free use; ActiveCampaign does fall short in providing adequate details about what's included in their free trial.

ActiveCampaign makes a great Omnisend alternative as a platform that provides effortless integration with external applications, as well as real-time data analytics and tracking functionalities.


Cost: Free plan, with subscription starting at $9.99/month

Top features:

  • User-Friendly Editor
  • Smart Content
  • Mobile-Friendly Templates
  • 1,500+ Integrations

Capterra rating: 4.2 (165 reviews)

Benchmark's smooth and straightforward user interface makes it an ideal product for those who are just starting with marketing automation. Its range of intuitive features, along with its simple layout, make the platform perfect for marketers who are new to the field.

Benchmark stands out for its user-friendly editor, AI-driven email copywriting, and range of mobile-responsive templates. Creating personalized emails is as straightforward as dragging and dropping elements from their library with Benchmark's approach to marketing making it incredibly easy yet highly effective.

With four subscription options, their Lite plan begins at $9.99 a month and offers 3,500 email sends with access to powerful features like Smart Content, segmentation, email builders, and more for contact lists of 500-50,0000 recipients. Benchmark also offers a free plan that gives users access to basic functions for up to 500 contacts.

If you are searching for an integrated and automated marketing platform that offers a minimalist design and user-friendly navigation, Benchmark is a great alternative to Omnisend.


Cost: Free trial, plans starting at $39/month

Top features:

  • Email Automation
  • Dynamic Segmentation
  • Pre-Built Workflows

Capterra rating: 4.4 (171 reviews)

Drip specializes in what its name implies⁠—they provide features that allow you to easily set up drip campaigns and automated email workflows guaranteed to drive results.

With access to powerful features like email automation, dynamic segmentation, and pre-built workflows, Drip makes it easy to send targeted messages to the right customers. With their integrations with popular eCommerce sites such as Shopify and WooCommerce, they make it effortless to manage multiple channels from one central platform.

Drip's plans start at $39 a month, granting you access to all of their features and unlimited email sends for a list with up to 2,500 contacts. You'll start taking advantage of their amazing features immediately because the pricing model is strictly based on your contact count. Unfortunately, they don't have a free plan, but you can test the platform with their 14-day trial.

If you are looking for a marketing automation platform with proven success with automation and segmentation, Drip makes a great alternative to Omnisend.


Cost: Free version, plans starting $14.99/month

Top features:

  • Integrated Marketing Platform
  • Robust Automation Workflows
  • Social Post Scheduling
  • 360-Degree View of Customers

Capterra rating: 4.6 (345 reviews)

EngageBay is a cloud-based platform for small to medium-sized businesses seeking an inexpensive and comprehensive solution for sales and marketing.

Boasting numerous sophisticated elements for your business networks, this platform makes a great all-in-one marketing application. Their all-encompassing social media suite and RSS-to-email capability make it much easier to manage multiple platforms. In addition to that, EngageBay allows you to manage multichannel campaigns from one place.

Starting at $14.99 a month, EngageBay's basic plan allows access to features like landing page builders, autoresponders, tag management, social CRM, and more for up to 750 contacts. They offer a generous free plan that mirrors most features in their basic plan for lists of up 250 contacts.

EngageBay is the ideal substitute for Omnisend if you want to effortlessly incorporate powerful CRM software while controlling multichannel marketing strategies.

Hubspot Marketing Hub

Cost: Free trial, plans start at $50/month

Top features:

  • Contact Management
  • Web Activity Tracking
  • KPI Dashboard
  • Email Automation
  • Ad Management and Retargeting
  • Social Media Management

Capterra rating: 4.5 (5,264 ratings)

HubSpot Marketing Hub makes it a breeze to initiate customized email campaigns that are sure to drive engagement. They have been able to accomplish this with their array of impressive features.

Their simple-to-use interface and robust reporting features allow you to equip your customers with content that is pertinent and attractive. Plus, their built-in analytics system gives you full visibility of how efficient your email marketing strategy is performing so that adjustments can be made as necessary to increase open rates, clickthroughs, or any other KPIs.

Starting at $50 per month, Hubspot allows you to access key features such as email marketing, ad management, and dashboard integration for up to 1,000 contacts. They also offer an exclusive 30-day free trial to test the platform before committing fully.

Hubspot Marketing Hub is a great alternative to Omnisend for businesses that want an effortless platform and the ability to track their performance to create campaigns that best reflect their goals.


Cost: Free version, plans starting at $20/month

Top features:

  • A/B Testing
  • Drag-and-Drop Email Builder
  • Segmentation
  • Flexible API
  • Built-In Customer Data Platform

Capterra rating: 4.7 (310 reviews)

Klaviyo is designed for eCommerce businesses and provides a comprehensive platform to increase online sales through customer engagement.

Klaviyo also allows users to analyze customer behavior to create targeted campaigns. Leveraging the power of AI, they can identify customers who are more likely to click on and engage with your emails. With their seamless integration to tech stacks, users can obtain the entire view of their customers and leverage those insights for automated personalized email and SMS communication.

Klaviyo plans start at $20 per month for email-specific marketing solutions. This allows you 5,000 emails sends to a list of 251–500 contacts, granting users access to their inbuilt customer data platform and other features. Their free plan also offers similar access for lists of up to 250. Both plans allow the same number of SMS/MMS credits. If you are looking to leverage both email and SMS if your campaign, they offer bundle solutions from $35 a month.

Klaviyo is a great alternative to Omnisend if you're looking for a platform that puts customer data first and combines email and SMS strategies.


Cost: Free version, plans starting at $11/month

Top features:

  • Powerful Editor
  • Integrations
  • Advanced Reporting
  • Creative Assistant

Capterra rating: 4.5 (15,812 reviews)

With Mailchimp's all-encompassing marketing platform, small businesses can gain a competitive edge in the marketplace.

Their innovative AI-powered and user-friendly tools help ensure your business is successful by putting your customers at the core of everything you do. With various features, their platform makes it simple to distribute marketing emails and automated messages, develop highly targeted online ad campaigns or postcards, and create landing pages that will significantly improve conversion rates. They also produce advanced analytics & reports for more informed decision-making.

MailChimp's pricing starts at $11 a month, providing you with access to features like their pre-built templates and Creative Assistant, as well as the ability to schedule emails and social posts in one place. They also offer a free plan that provides you with similar features as their standard plan, though capping email sends at 2,500 for a list of 500 contacts.

MailChimp is a great Omnisend alternative due to its broad range of integrations and robust editing and reporting features designed to perfect your marketing strategy.


Cost: Staring at $9/month

Top features:

  • Automated Workflow
  • Ready-to-Use Email Templates
  • Real-Time Analytics

Capterra rating: 4.7 (176 reviews)

With its diverse features and competitive prices, Moosend is an ideal email marketing solution for business owners.

At only $9 per month, you can access incredible tools such as automated workflows that let you send a series of emails based on customer actions or triggers. Additionally, their real-time analytics will assist in understanding your campaigns' performance and getting insights into customers' behavior. Plus, they have the added benefit of integrating seamlessly with other applications without any complicated HTML coding.

You can try out Moosend using their 30-day free trial that provides access to most of the tools with some limits in customer support and integrations.

If you're searching for a user-friendly platform that allows you to automate your marketing workflow, Moosend makes a great alternative to MailChimp. With its intuitive interface and hands-off approach, it's simple to get started with minimal effort.


Cost: Staring at $25/month

Top features:

  • Advanced Segmentation
  • SMS Marketing
  • Transactional Emails

Capterra rating: 4.5 (1,513 reviews)

Sendinblue's in-house CRM engine propels its marketing automation software, providing a powerful toolset for over 175,000 customers.

Using their services, you can effortlessly automate your workflow with features such as custom triggers and SMS marketing, optimizing the procedure without compromising quality.

Sendinblue offers a subscription-based model that charges according to the total number of emails sent, not your subscriber count. Begin with just $25 per month, and you'll be permitted to send up to 20,000 emails monthly - complete with advanced features such as marketing automation, segmentation, and web tracking.

The free plan from Sendinblue gifts you 300 emails per day along with capabilities just like in their basic plan. The only differences are that this package does not come bundled with location-based reporting, landing pages, or the choice to remove their logo from your promotional activity.

If you're searching for a cost-friendly platform that provides advanced tools, Sendinblue makes a great alternative to Omnisend.

So, which platform is the best alternative to Omnisend?

Automizely stands apart from the rest, providing an all-inclusive solution to over 60,000 businesses that guarantee results. It is loaded with features and integrations at a competitive price point—perfect for both smaller enterprises just starting out or already established companies looking to scale up. With Automizely's best-in-class support, you can be sure your marketing campaigns will achieve success through its leading features and stellar customer service.

As you weigh the merits of each alternative to Omnisend, consider what will be best suited for your particular company. All these solutions provide applications such as automated workflows, email builders, and social media integration; however, they all have remarkable qualities that make them a good fit for certain types of businesses. Make sure to review which one offers features most beneficial for your business before making the final call.

Make the most informed selection for your business by leveraging trial runs of various tools to ascertain which one suits you best. We sincerely hope that this guide serves as a valuable asset while you navigate different alternatives to Omnisend!