As an eCommerce business owner, selecting the ideal email marketing software can be a daunting task. You've already put in so much effort in creating your products and researching your target market. However, establishing your marketing strategy is key to ensuring that you are reaching the customers that will contribute to the success of your business. You wouldn't want to miss out on the reach and revenue that comes from great email marketing.

There is plenty of marketing automation software for you to choose from. For many business owners, MailChimp is the first to come to mind. While popular, MailChimp isn't the only player in this space. You need to know alternative marketing automation and email marketing software to guarantee that you choose the right one for your business.

But we know how overwhelming it can be to research and digest all this information. To save you from information overload, we researched for you and compiled a list of the top MailChimp competitors. Let's start at the top.

Automizely is the #1 alternative to MailChimp

Automizely leads the market as an all-in-one marketing app.

By leveraging email marketing statistics and personalization techniques, Automizely can maximize the effectiveness of your marketing campaigns with its AI-driven technology, helping you create automated workflows that are custom to your eCommerce needs. Automizely drives instant ROI, garnering the trust of 60,000+ Shopify stores. From social media-friendly pop-ups to effective CRM systems, Automizely has features dedicated to helping you achieve your eCommerce goals.

To get a complete understanding of the market, let's take a look at some other options. At the beginning of each review, you'll find an overview with information about pricing, features, and ratings. To save time and go directly to what interests you most, use these links below for direct access to that section.

  • AWeber
  • ActiveCampaign
  • Benchmark
  • ConvertKit
  • ConstantContact
  • GetResponse
  • Omnisend
  • MailerLite
  • Moosend
  • Sendinblue
  • Sendgrid


Cost: Free version, membership starts at $19.99/month

Top features:

  • Range of email and landing page templates
  • Automation Functionality
  • RSS-to-Email Feeds
  • Smart Designer

Capterra rating: 4.4 (245 reviews)

AWeber's intuitive and user-friendly interface is perfect for small business owners who are introducing automated marketing or email marketing to their campaign strategy.

They have a smart email designer that creates "ready-to-send" email templates by gathering logos, images, brand colors, and text from your business' websites and social media channels.

At a starting price of $19.99 per month, paying subscribers to gain access to a range of features like unlimited lists, advanced automation, A/B testing, and webpage tracking for up to 500 subscribers. The only thing that changes as your subscriber count increases is the membership price—you'll have access to all of AWeber's features, no matter the size of your subscriber list. However, it's important to note that unsubscribed contacts count toward your billing.

AWeber also has a free version for subscriber lists up to 500. This version allows you to send up to 3,000 emails a month with a limit of one landing page, list profile and email automation.

AWeber is a great MailChimp alternative if you're looking for a beginner-friendly platform with intuitive features that help you set up your marketing campaigns with ease.


Cost: Starting at $20/month

Top features:

  • Interactions Tracking
  • Real-Time Analytics
  • Advanced Marketing Automation

Capterra rating: 4.9 (1,894 reviews)

Designed for small to medium-sized businesses, ActiveCampaign offers a range of comprehensive features like interaction tracking, real-time analytics and automated personalized emails. They pride themselves on the platform's machine-learning capabilities. It can provide your business with data-based predictions about what marketing campaigns will generate the best results.

ActiveCampaign has four different pricing plans based on the size and needs of your business. Starting at $20 a month, their Lite plan gives you access to standard features like email marketing, marketing automation, site tracking and more. If you want to use their more advanced features like social media integrations and advanced custom reports, you will have to upgrade your plan. They do not have a free plan, but their website lacks the details on what's included.

ActiveCampaign is a great MailChimp alternative if you want seamless integration with third-party platforms and real-time analytics and tracking capabilities.


Cost: Free plan, with subscription starting at $9.99/month

Top features:

  • Easy-to-Use Editor
  • Smart Content
  • Mobile Responsive Templates
  • 1,500+ Integrations

Benchmark’s streamlined user interface makes it a great tool for starting out with marketing automation. Their intuitive features and clean design make the platform a great entry point for marketing beginners.

Benchmark’s most noteworthy features are its easy-to-use editor, email copywriting AI, and range of mobile-responsive templates. From drag-and-drop email building to AI-powered copywriting, Benchmark delivers a simple-yet-effective approach to marketing.

They have four different subscription types, with their Lite plan starting at $9.99 a month. This plan provides businesses with 3,500 email sends and access to features like Smart Content, segmentation, email builders and advanced segmentation for contact lists between 500 to 50,000. They also have a free version that provides users with their basic features with some limitations for a contact list of up to 500 subscribers.

Benchmarks make a great alternative for MailChimp if you’re looking for an integrated and automated marketing platform that sports a clean design and a beginner-friendly experience.


Cost: Free plan, with subscriptions starting at $15/month

Top features:

  • Visual Automations Builder
  • Multi-Platform Integration
  • Subscriber Tagging

Capterra rating: 4.7 (172 reviews)

Designed for bloggers and creative entrepreneurs, ConvertKit markets itself as the "go-to marketing hub" for creators looking to sell digital products. It focuses on providing you with the tools that you need to promote and generate revenue from your online business. To achieve this, they rely on a combination of helpful features.

One of ConvertKit's most notable features is its workflow-based editor, allowing you to design your customers' journey through your sales funnel using automation editors. ConvertKit also provides a simple, straightforward way of managing your contacts by putting all your contacts into one list with the option to add tags or sequences that will allow you to send better-targeted messages.

They have a free plan that offers unlimited email sends and basic reporting functions for up to 1,000 subscribers. They also offer two subscription tiers: Creator and Creator Pro. With a starting price of $15 a month, their Creator plan provides the same features as their free plan, with unlimited automation and autoresponders.

ConvertKit will be a great alternative to MailChimp if you’re looking for a simple way to manage your contact list while having complete control over your customers' path through your sales funnel.

Constant Contact

Cost: Free trial, plans starting at $9/month

Top features:

  • Ready-to-Use Email Templates
  • Email Tracking Software
  • Social Media Integration

Capterra rating: 4.3 (2,249 reviews)

ConstantContact is an eCommerce platform for businesses looking to sell products using simple automation techniques and niche marketing features.

Most notably, their social media integration and event marketing tools are some of their stand-out features. Their platform streamlines integrations with social media apps like Twitter, Facebook, and Instagram and sites like Shopify and Eventbrite. This is particularly helpful if you're big on social media marketing or run events for your business.

With a starting price of $9 a month, ConstantContact provides you with access to 100+ email templates, third-party app integration, social media marketing services and engagement reports. They also offer a limited free trial that lets you test out their services for 30 days.

ConstantContact is a great alternative for MailChimp if you're looking for a user-friendly, all-in-one platform that streamlines your marketing processes.


Cost: Free version, plans starts at $19.99/month

Top features:

  • List Management
  • CRM System
  • Advanced Automation
  • Mobile App

Capterra rating: 4.2 (392 reviews)

GetResponse is an all-in-one online marketing platform that lets you manage your marketing campaigns and insights in one place.

Not only does it offer comprehensive email marketing tools but also a convenient landing page builder, an inbuilt CRM system, and advanced automation features that make executing successful campaigns much easier. They also have a clean web interface and a mobile app that is perfect for on-the-go business owners.

Their entry plan is priced at $19.99, granting users access to features such as autoresponders, email segmentation, integrations, and more for contact lists up to 1,000. Their free plan is also quite generous, giving users access to a landing page/website builder and registration forms with popups, with unrestricted email sends for up to 500 contacts.

GetResponse is a great alternative to MailChimp if you’re looking for a well-rounded platform that prioritizes user experience.


Cost: Free version, plans start at $16/month

Top features:

  • Omnichannel Campaigns
  • Web Push Notifications
  • Advanced Reporting
  • SMS Integration
  • Pre-Built Workflow

Capterra rating: 4.7 (660 reviews)

Omnisend is an end-to-end marketing automation platform that helps eCommerce businesses drive sales by leveraging omnichannel promotion.

One of Omnisend's best features is its variety of pre-built workflows that will drive your sales on autopilot. Some of these workflows include:

  • Welcome series
  • Cart abandonment
  • Order confirmation
  • Shipping confirmation
  • and more...

Omnisend also has an integrated SMS system that allows you to send messages to subscribers around the world.

Their flexible, subscription-based pricing model lets you choose a plan specific to your subscriber count and business needs. At $16 a month, you get access to all of the features for a mailing list of up to 500 subscribers. They also provide a generous free plan that allows you the same features but with limitations in the total emails, you can send and performance report visibility.

Overall, Omnisend is a great alternative to MailChimp if you are looking to grow your business and increase sales through omnichannel processes and marketing automation.


Cost: Free version, plans start at $10/month

Top features:

  • Email Verifier
  • Website Builder
  • Newsletter Editors
  • Paid Subscription

Capterra rating: 4.7 (1,460 reviews)

MailerLite’s clean interface and reputation for simplicity make it a great platform for marketing beginners and small businesses. If you’re a creator, small business or solopreneur, you’ll benefit from many of its features.

Beyond standard marketing features, MailerLite is equipped with features like customizable automation workflows, contact tagging, and newsletter editors that allow users to send targeted campaigns with ease. Additionally, features like RSS campaigns and integrations with sites like Facebook and Wordpress allow users to extend their marketing campaigns to their business’ relevant platforms. They also feature an email verifier that ensures an accurate contact list.

With plans starting at $10 a month, MailerLite gives users access to features to sell digital products and create dynamic emails. Users can also create an unlimited number of websites and blogs. There’s also a free version that allows you to test out the platform for your business, providing features like their drag-and-drop editor and automation builder. This version caps email sends at 12,000 for a contact list of 1,000 subscribers.

MailerLite is a great MailChimp alternative if you’re looking for an efficient and user-friendly way to market your business through social media campaigns and integrations.


Cost: Staring at $9/month

Top features:

  • Automated Workflow
  • Ready-to-Use Email Templates
  • Real-Time Analytics

Capterra rating: 4.7 (176 reviews)

Moosend has a library of features at a price point that is ideal for many business owners. Starting at $9 per month, you can access features like automated workflows, analytics, and ready-to-use email templates. Automated workflows allow you to send a series of emails based on customer actions or other triggers. You can also use the platform's real-time analytics to measure your campaigns success and get insights about your customers' behaviors. They also integrate seamlessly with other applications without the hassle of HTML coding.

They offer a 30-day free trial that gives you access to most of their marketing features, with some limitations in customer support and integrations.

Moosend is a great alternative to MailChimp if you're looking for an easy-to-use interface that lets you take a hands-off approach to your marketing workflow.


Cost: Starting at $14.95/month

Top features:

  • Customized Email Workflow
  • Email API
  • A/B Testing
  • Multichannel Customer Communications

Capterra rating: 4.2 (601 reviews)

SendGrid is an AI-powered marketing software that allows businesses to send emails quickly and efficiently without sacrificing results.

They offer advanced tools such as A/B testing, multichannel customer communications, and an email API so you can customize your campaigns uniquely. It also features real-time analytics and reporting to track the success of your campaigns.

SendGrid is a great MailChimp alternative if you’re looking for an innovative service that leverages multichannel and automated marketing.


Cost: Staring at $25/month

Top features:

  • Advanced Segmentation
  • SMS Marketing
  • Transactional Emails

Capterra rating: 4.5 (1,513 reviews)

Sendinblue's built-in CRM platform powers its marketing automation tools for over 175,000 users.

Their services allow you to easily automate your workflow with features like customizable triggers and SMS marketing.

Sendinblue operates on a subscription-based framework that charges based on your total email send, not your subscriber count. At the starting price of $25 a month, you can send 20,000 emails a month with the addition of advanced features like marketing automation, segmentation, and web tracking.

Their free plan provides 300 emails a day with features similar to the basic plan, except location-based reporting, landing pages, or the option to remove Sendinblue's logo from your marketing.

Sendinblue is a great alternative to MailChimp if you're looking for a cost-effective platform that provides you with sophisticated tools.

To sum it up, what are the top alternatives to MailChimp?

From a big-picture perspective, we believe that Automizely is the best alternative to MailChimp. Not only does it provide services to over 60,000 businesses with proven returns, but it also packs a big punch of features, integrations, and best-in-class support. Whether you are scaling or are already a larger enterprise, Automizely gives you the tools to help your marketing campaigns succeed.

Ultimately, deciding on the best alternative to MailChimp for your business depends upon its particular needs. The tools we mentioned in this article offer similar features, such as social media integration, email builders, and automated workflows. Still, they each have unique strengths that may make them a better fit for your business needs.

To make the best selection for your business, capitalize on trial runs of different tools and determine which one is right for you. We hope this guide can be a useful resource as you begin to explore alternatives to MailChimp!