You've probably experienced web push notifications before. They're those little messages that pop up on your screen, even when you're not on the website in question. Usually, they come from companies or brands that you've subscribed to.
And while they may seem annoying at first, web push notifications can actually be a game-changer for your eCommerce store.
In this blog, we'll explore what web push notifications are, how they can benefit your business, and some best practices for using them.
What are web push notifications?
Web push notifications are messages that are sent directly to a user's device, even when they're not actively using your website. They can be used to deliver important information or updates, special offers, or even just general interest content.
You commonly see web push notifications being used by news outlets and social media platforms. But eCommerce stores are starting to catch on to the power of web push notifications as well.
More and more often, shoppers are using web push notifications to stay up-to-date on the latest arrivals, sales, or promotions from their favorite stores. This can be helpful if you've got a flash sale going on, or if you're launching a new product.
For those that opt-in, web push notifications can be a great way to keep your customers engaged with your brand.
Why are they so effective?
When looking at the numbers, it's hard to ignore how impactful web push notifications can be. In fact, with Automizely Marketing, web push notification click rates are 7x higher than that of email marketing.
But why? Here are a few reasons we can think of:
1. They're immediate
Web push notifications are delivered straight to your customer's device, whether they're on their computer, phone, or tablet. That means that they don't have to be checking their email or scrolling through social media to see your message.
2. They're personal
Since web push notifications are sent directly to a user's device, they feel more personal than other marketing channels. And as we all know, personalization is key when it comes to conversion rates. You can even include the user's first name in the web push notification to really drive home that feeling.
3. They don't require an app
Most people are used to getting push notifications from apps like Facebook, Instagram, or Snapchat. But did you know that you don't need an app to send web push notifications? That's right - all you need is a website. This makes web push notifications much more accessible than other marketing channels.
4. You can target them
With web push notifications, you can get very specific with your targeting. For example, you can target shoppers who have abandoned their cart, or those who haven't been to your site in a while. You can even target those who have made a purchase in the past but haven't come back to your site recently.
5. They're actionable
Web push notifications can include a call-to-action (CTA), which makes them more effective at driving conversions than other channels. For example, you could include a CTA to visit your website, or even better, to make a purchase.
6. They're unobtrusive
Have you ever been in the middle of reading an article or watching a video, only to be interrupted by an ad? It's annoying, right? Web push notifications are different. They appear on your screen, but they don't interfere with what you're doing. And if you're not interested in the message, you can simply close it.
7. They work even when users are inactive
Unlike other marketing channels, web push notifications can reach users even when they're not actively using your website. That means that you can still engage and convert them, even if they haven't been to your site in a while.
Benefits of using web push notifications for your eCommerce store
Now that we've covered what web push notifications are and why they're so effective, let's take a look at how they can benefit your eCommerce store specifically.
Increasing engagement
Web push notifications can help to increase engagement with your website or app by delivering timely and relevant information directly to users. By sending notifications with special offers or new product arrivals, you can encourage customers to come back to your site more often.
Boosting sales
Web push notifications can also be used to boost sales by driving traffic to specific pages on your website. For example, you could send a notification about a sale or a new product launch and include a link to that page. This can help to increase conversions and boost your bottom line.
Improving customer retention
In addition to increasing sales, web push notifications can also improve customer retention. By sending notifications with helpful information or updates, you can keep customers engaged with your brand and encourage them to stick around for the long term.
What are some best practices for using web push notifications?
If you're looking to get the most out of web push notifications, there are a few best practices to keep in mind, including:
Keep it relevant
One of the most important things to remember is to keep your notifications relevant. This means sending messages that are interesting and useful to your audience. If your notifications are always off-topic or irrelevant, users will quickly become disengaged and may even unsubscribe from your notifications altogether.
Keep it short
Another important thing to remember is to keep your notifications short. No one wants to read a long message on their device, so make sure to get your point across quickly and efficiently.
Use images and CTAs
Finally, don't forget to use images and call-to-actions (CTAs) in your web push notifications. Adding an image can help to catch a user's attention, while a CTA can encourage them to take action.
Automizely Marketing can help
If you're looking for a way to increase engagement and sales on your eCommerce website, Automizely can help.
We offer a powerful email automation platform that can help you create and send personalized messages to your customers. We also offer web push notifications as part of our platform, so you can easily take advantage of this powerful marketing tool.
