Choosing the right email marketing solution for your business can be the difference between success and failure. The right tools will save you time, automate your workflows, and help you reach your customers more effectively. So, how do you choose? With so many different options on the market, it can be hard to know where to start.
In this blog post, we'll compare two popular email marketing solutions: Automizely Marketing and Omnisend. We'll look at the features of each solution, and we'll also compare the costs of each solution.
By the end of this post, you'll know which solution is the best fit for your business. Let's get started!
Key features
Email marketing automation
It's a great way to stay in touch with customers and prospects, promote new products and services, and generate leads. But keeping up with your email list can be a time-consuming task. That's where automated email marketing comes in.
Email automation allows you to locate your target audience and engage with them. Automations, unlike manual campaigns, operate in the background while you focus on other important duties. You may send customized emails to each user, from new visitors to repeat purchasers, using automation.
Both Automizely and Omnisend make it easy for you to get started with automating your email marketing. By sending automatic event-triggered emails, you can make sure you are maximizing every customer interaction with your online business.
Automizely enables you to send event-triggered emails to your Shopify store in order to increase sales and recover abandoned carts. It may increase sales automatically by sending them engaging automated emails that urge them to return to your business and repurchase. Another advantage is that the software creates an integrated customer journey across all touchpoints to keep consumers engaged. As a consequence, it will send personalized emails at the appropriate times to boost your email performance.
For example, Automizely can help you leverage every new newsletter subscriber by automatically sending out a new subscriber promotion with their first newsletter. Automizely can also send out an email to users who abandon carts while shopping on your website. It provides customers with an easy way back into the purchasing cycle.
Omnichannel, on the other hand, has all of the messages, subject lines, and process settings pre-built so that you can get up and running in minutes. Any changes may be made with ease by utilizing our drag-and-drop Automation Editor. They will give a consistent, tailored experience to your consumers by reaching them through their chosen communications channels while increasing your reach and conversions. You can easily drag and drop these channels into a single Omnisend workflow of Email, SMS, and Web push alerts.
Omnisend also makes use of these events by making pre-built workflows available to its users. These workflows watch for events, similar to those described above, and trigger an email or SMS contact with your customer.
If you want to make sure that your business doesn't miss out on any potential revenue, then it is important to make the right choice when it comes to automating your email marketing.
A/B testing
A/B testing aids in marketing optimization. You may decide what material will perform best at raising your open and click-through rates by testing it on a tiny percentage of your audience. Testing your material before a complete send is simple and inexpensive. Assuming you're already paying for an email platform, A/B testing will be free; you'll simply need a bit more time.
By A/B testing your emails, you increase the likelihood that your email audience will like and appreciate the material you send them. People are less likely to unsubscribe from your email list if you provide them with material that is relevant and beneficial to them.
Both Automizely and Omnisend allow users to A/B test their email campaigns. This is important because it enables you to compare the performance of two different versions of an email, and then send the winning version to your entire list.
You may use Automizely Marketing to do A/B testing on newsletters to boost email open and click rates. You can start a new email, utilize an existing draft, or send an email you've already sent. If you select an already sent email, a copy will be produced for you to alter and prepare for A/B testing. It will not affect previously sent emails, so avoid sending the same email to the same user twice. Choose email content if you want to see what sort of email topic, sender information, content, and style generates the best reaction from recipients.
A/B testing can be used to compare a variety of elements in your email, including the subject line, the sender name, the email content, and even the call-to-action.
Omnisend takes A/B testing a step further by allowing users to A/B test their entire email sequence. This means that you can test different versions of your email campaign, and then send the winning version to your entire list.
Omnisend gives you the option of testing your campaigns in three ways:
- Subject line testing (Default Email Editor only)
- Putting the Sender's name and email address to the test (Default Email Editor only)
- Putting the email content, subject line, and sender's name to the test (New Email Editor only)
Both Automizely and Omnisend make it easy to A/B test your email campaigns, and they both provide detailed reporting so you can see which version of your email performed the best.
Web push notifications
Web push notifications, also known as browser push notifications or website push notifications, are real-time messages or notifications delivered to the subscriber's device. Even if the subscriber is not on your website, the alerts are sent.
Web push notifications are a powerful marketing tool that can help you increase your online business revenue. By sending notifications to your subscribers, you can promote your latest products, offer discounts, and encourage customers to return to your site.
This is a completely permission-based engagement in which you ask your visitors whether they want to receive alerts from your website/brand. Only once the visitor agrees will he or she become a subscriber, and you will be able to send them alerts and include them in your eCommerce journey.
In addition, web push notifications can help you build a list of subscribers who can be targeted with future campaigns. To maximize the impact of your web push notifications, it is important to segment your audience and send personalized messages that are relevant to their interests. When used effectively, web push notifications can be a powerful tool for driving traffic and increasing sales.
Automizely and Omnisend both offer web push notifications as features to help you grow your online business. Automizely goes the extra step and allows its customers to fully customize the look and feel of these notifications, to create a seamless and unique branded experience.
Automizely may deliver instant messages with the most recent updates and offers to your subscribed audience. More significantly, email marketing allows you to connect with prospects, customers, and former customers. It's your chance to talk directly to them in their email at a time that works for them. Email, when combined with the correct messaging, may become one of your most effective marketing mediums.
Omnisend makes it simple to retarget your store's visitors. By incorporating push alerts into your automated processes, you may have access to the full potential of omnichannel marketing. Choose to utilize them in conjunction with email simply, or as a fallback for automated SMS to enhance your reach while keeping the message constant.
More carts may be recovered by promptly notifying your store visitors about abandoned products - right in their browsers. Retarget 'window shoppers' in your online store with highly visible automated messaging depending on the pages they've viewed. With automatic web push alerts alerting on order and delivery statuses, you can provide an unparalleled client experience.
Both Automizely and Omnisend also make use of customer segmenting to make sure that tailored messages are being sent to the right groups of customers.
Facebook live chat vs. SMS
As a business owner, you always want to find new ways to grow your customer base and encourage repeat business. One way you can do this is by using direct messaging to connect with your customers on a more personal level.
Messaging your customers directly shows that you're interested in hearing their feedback and that you value their business. This can go a long way in encouraging them to continue doing business with you.
Facebook Live Chat is a great way to engage customers through Facebook Messenger and entice them to follow your Facebook page. It will also inform them that you are accessible to help them. Give them confidence that you are a legitimate store, and improve response time to assist customers in finding and purchasing items, which may increase your business sales.
Automizely makes this easy for its customers by offering a Facebook live chat widget as one of its features. This widget can be added to your website, and it allows you to chat with your customers in real-time. With Facebook Messenger chat for your Shopify store, Automizely Facebook Live chat support can quickly convert visitors into followers. Engaging consumers via live chat assistance is another technique to increase your following and page readers, which is especially vital if your shop is new.
Another way to use direct messaging is to send SMS messages to your customers. This can be a great way to reach out to customers who may not be checking their email regularly. SMS messages are also a great way to send time-sensitive information, such as appointment reminders or shipping updates.
Omnisend offers an SMS messaging feature that allows you to send text messages to your customers. This feature is great for businesses who want to stay in touch with their customers, and it can be a valuable addition to your marketing arsenal.
Mobile app builder
Mobile apps help to improve enterprise accessibility. It also makes it easier for businesses to establish strong customer connections, resulting in strong client loyalty and a loyal consumer base.
Giving your customers access to your product or service through a mobile app is a great way to improve customer engagement and loyalty. It can also be a great marketing tool, allowing you to reach new customers and market your product or service in a new way.
A mobile app can also provide a more personalized experience for users. You can use it to send notifications about new products, special offers, and sales. You can also use it to collect data about your customers' preferences and habits. This information can be used to improve your marketing strategies and target your audience more effectively.
But building an app can be a daunting task, especially if you're not a developer. That's where mobile app builders come in.
Mobile app builders are online platforms that allow you to create and build mobile apps without any coding knowledge. They provide everything you need to get started, including templates, drag-and-drop tools, and support. And this is where Automizely Marketing really shines.
Automizely offers no-code Android and iOS app solutions for your Shopify businesses. By choosing Automizely, you can skip app development and app submission phases and get right to making connections with your customers. Automizely gives you all the tools you need to make it easy to get started right away.
Automizely Marketing speeds up your company's shopping, gives a free marketing channel, and is simple to start up. Customers may expect the best and quickest mobile purchasing experience imaginable. Of course, every customer values the capacity to be convenient since it saves time and effort.
Even more impressive is the software's free marketing channel. Marketing channels are important because they determine the best distribution channels for a specific population. Ensure that products are delivered to their intended recipients. Allowing the work to be completed through a channel saves time and money. Finally, it reduces the cost of app development and eliminates the necessity for app submission. It's also entirely free!
At the time of writing, Omnisend does not offer a mobile app builder as a feature, so this is a clear win for Automizely.
Pricing
Automizely and Omnisend offer a wide range of features to help businesses automate their marketing efforts and improve their bottom line. However, they differ in terms of pricing.
Automizely offers a pay-as-you-go model, with prices starting at $11 per month for the basic plan. Discounts are offered for customers who decide to pay annually over monthly. The company offers a 14-day free trial so that you can try out the product before committing to it. This allows you to see if the product is a good fit and if you are satisfied with it.
Omnisend, on the other hand, offers a subscription-based pricing model, with plans starting at $16 per month, increasing to $59 per month on their Pro plan. If you need a comprehensive marketing automation platform with all the bells and whistles, then Omnisend may be the better choice. However, if you only need a few basic features, then Automizely may be a better option.
Ultimately, it's up to you to decide which platform is right for your business.
Conclusion: Start with Automizely Marketing today
Automizely is the superior choice for email marketing because it offers a wide range of features that are easy to use. Businesses can get started right away with no-code Android and iOS app solutions, and they can also chat with their customers in real-time using the Facebook live chat widget. Additionally, Automizely offers discounts for customers who decide to pay annually over monthly.
Omnisend is a good choice for businesses that need a comprehensive marketing automation platform. However, it's important to note that Omnisend does not offer a mobile app builder as a feature. If you want to get started quickly, then Automizely may be the better option for you.
You can try Automizely for free today and see how it can help you automate your marketing efforts and improve your bottom line.
