Web personalization is revolutionizing the way businesses operate. It leverages aggregated data along with some predefined algorithms to predict and display the products consumers are most likely to be interested in.
The studies have found that 41% of retailers using personalization have seen a revenue jump of more than 10%.
Keeping this in mind, Automizely Marketing has released AI-powered product recommendation widgets for the merchants to help them show personalized products to their customers. It will help boost conversions and revenue to a significant extent.
Let’s take a look at how Automizely Marketing’s product recommendation feature could be relevant for your business.
Why use Automizely Marketing’s "Recommendations" feature?
- Display products that customers are bound to like
- No code, one-click easy integration with Shopify
- Boost conversions with different recommendation types: "Best sellers," "Frequently bought together," and "Recently viewed"
- All page types supported: home page, product page, collections page, search result page, cart page, and thank you page
- Customize the look and feel of the widget to match your brand style
As you are now aware of how a product recommendation widget can add value to your eCommerce business, let’s take a deep dive into the process of implementing it in your store.
How to add a product recommendation widget?
- Log in to your Automizely Marketing account
- Go to “Conversion tools” and select “Recommendations”
- Give your campaign a title of your choice
- Enable the recommendation section
- Select a recommendation type that best suits your marketing needs: "Best sellers," "Recently viewed," and "Frequently bought together"
- Adjust the layout, content, and font that suits your brand
- Hit the “Save” button to launch your recommendation
- The recommendation section will be located at your store’s Footer by default. However, you can place it anywhere on your website using a customized HTML
For more information, please check out our help guide.
If you need a helping hand in setting up a recommendation widget on your eCommerce store, feel free to reach out to our customer support team for quick assistance.