Labor Day is celebrated on the first Monday of September in the United States to honor the American Labor movement. However, there’s more to Labor Day than just a three-day weekend. It is an ideal time for retailers to make serious efforts to maximize their traffic and conversions.
If you are an eCommerce brand, you should definitely make some serious noise around this and promote your campaigns well in advance. No need to worry if you don't have a marketing strategy in place yet. In this blog, we will share some actionable tips to get you started.
Boost Labor Day sales with Automizely Marketing
Kicking off your campaigns at the right time is one of the most crucial aspects of your marketing game plan. The recommended timeframe to start your Labor Day campaigns is one month in advance.
Here are some amazing onsite campaign ideas and popup designs that will help you drive your Labor Day sales.
Decorate your homepage with Labor Day elements
You can add a little Labor Day spirit to your website without going overboard. A few subtle changes (color, copy, etc.) on your homepage or main product pages can really put your customers in a buying mood. But, please ensure that your website or the user interface doesn’t look drastically different, and the user path to your main pages is frictionless.
Promote exclusive Labor Day offers
Leverage email marketing to remind your customers not to forget to buy gifts for their employees or workers to celebrate the day. Please ensure that the objective of your campaigns isn’t just to let your existing customers buy again, it’s also about bringing in new customers who otherwise might not buy from you.
You can curate your emails around your best products suited for the occasion and fuel them with exciting discounts and offers to increase the conversion rates.
Leverage Automizely Marketing’s thoughtfully crafted lead generation forms to gain potential subscribers whom you can nurture to promote your best Labor Day offers.
Reduce cart abandonment with exit intent popups
Using exit intent popups can have a significant impact on your conversion rates. They are mainly used to remind abandoning visitors that they have items in their cart and promote a discount to excite them to buy right away rather than later.
Automizely Marketing offers some attractive exit intent popups that you can set up in a few easy steps and reduce your abandoned carts. Visitors can just enter their email addresses to get the coupon code.
Create urgency with a countdown timer
Including a countdown timer in your cart recovery popup will create a sense of urgency and push your customers to complete their orders sooner. The ticking clock on your popup will notify customers that they only have a few minutes to decide.
Automizely Marketing allows you to set the display frequency of your popup and the time interval between two popups as per your choice.
Leverage Automizely Marketing’s eye-catching cart recovery popup templates with countdown timers to get the job done.
Cart recovery sticky coupon bar
Convince your customers to reach the checkout page with an irresistible offer. In addition to that, add a countdown timer to push your customers to complete the checkout using the coupon code.
Automizely Marketing’s sticky coupon bar lets you customize the text, font size, color, and display position of the sticky coupon bar.
Offer free shipping
According to FedEx, 73% of customers want to see free shipping at checkout. However, it is crucial to do your math before offering free shipping. While offering free shipping reduces your profit margins, it helps drive more conversions by reducing abandoned carts.
Most of the big eCommerce players like Amazon offer free shipping on big-ticket items or have a free shipping threshold of $50 or above that works in their favor.
Labor Day may not be America’s most hyped shopping event, but it’s still a big deal. So unless you are not interested in giving your sales figures a major boost, you definitely don’t want to miss out on this.